Tag Archives: pink

PAX Prime 2012: Gum Chewing Breaks World Record

Fans of Kirby take notice.

A week ago, Nintendo had planned to break the Guinness World Record of simultaneous chewing gum bubbles being blown at the same time. So on Sunday 1st September 2012 at PAX Prime in Seattle, WA-  Nintendo did just that. No one expected the Big N to pile in more than 304 people to a gaming convention for the sole purpose of gum chewing. So when the entertainment giant did exactly that and the record was broken, 536 happy gum-chomping people people in candy pink t-shirts piled in to be part of the world record-breaking attempt.

The event was to celebrate the 20th Anniversary of the Kirby franchise and if you’ve had a long day at work, the rather happy press release will cheer you up.

“Nintendo fans found a spectacular way to celebrate the 20th anniversary of the iconic Kirby™ video game character. On Sept. 1 at the PAX Prime conference in Seattle, 536 attendees gathered together and set a new Guinness World Records® achievement for the most people blowing a chewing gum bubble simultaneously. Participants had fun blowing bubbles that resembled the round, pink Kirby and helped Nintendo of America celebrate, after a representative from Guinness World Records confirmed the official record-setting count.

The new world record added to the growing excitement about Kirby at PAX Prime, where attendees had an early chance to experience Kirby’s Dream Collection: Special Edition for the Wii™ system. Launching Sept. 16, this commemorative game collection includes six classic Kirby games on one disc, plus a commemorative booklet, a music CD and an interactive timeline that gives players a fun way to explore Kirby’s colorful history. Since debuting in 1992, Kirby has starred in 22 video games that collectively have sold more than 33 million units worldwide. His distinctive appearance and unique ability to inhale enemies and copy their abilities have made him a fan favorite for two decades.

“Kirby is no ordinary character, so it’s not a surprise that his fans would go to extraordinary lengths to mark his 20th anniversary,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Nintendo is proud to have such a dedicated and enthusiastic following. Between this new world record and the upcoming launch of Kirby’s Dream Collection: Special Edition, it’s turning out to be one heck of an anniversary party.”

According to Guinness World Records, the previous record was 304 participants, achieved by Kirkwood Community College in Cedar Rapids, Iowa, on Oct. 27, 2010. Participants in the Kirby-themed record attempt were instructed to chew their gum for at least one minute and then blow and hold bubbles for 30 seconds.”

For more information about Kirby’s Dream Collection: Special Edition, visit http://kirby.nintendo.com/dreamcollection.

SteelSeries Goes “Pink” For a Great Cause

SteelSeries, a leading manufacturer in gaming and entertainment peripherals announced today that one of its popular gaming headsets, the Siberia v2, is now available in the color pink in a limited edition run. Coupled with the The Breast Cancer Research Foundation® (BCRF), in which 10% of all purchases of the new SteelSeries Siberia v2 Headset Pink Edition that are made on SteelSeries’ Web Shop, will be donated to the non-profit organization.

“We’re proud to be working with The Breast Cancer Research Foundation and are thrilled to be giving our customers a chance to purchase a premium-quality gaming and entertainment headset that will also benefit a cause that is recognized and important to so many,” said Bruce Hawver, SteelSeries CEO. “It is our goal to reach, and hopefully exceed, a donation amount of $10,000 between now and October which is Breast Cancer Awareness Month, for BCRF from this campaign.”

Available now on the SteelSeries website, you can purchase your own for the retail value of $89.99 USD or €89.99 MSRP. Note as well that all customers purchasing the product are also offered the option to include an additional cash value donation of their choice to the BCRF. If you’d like to show your support, don’t hesitate to pick up your own headset now.

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 187 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country.  BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002.  Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.