Tag Archives: breast cancer research

SteelSeries Goes “Pink” For a Great Cause

SteelSeries, a leading manufacturer in gaming and entertainment peripherals announced today that one of its popular gaming headsets, the Siberia v2, is now available in the color pink in a limited edition run. Coupled with the The Breast Cancer Research Foundation® (BCRF), in which 10% of all purchases of the new SteelSeries Siberia v2 Headset Pink Edition that are made on SteelSeries’ Web Shop, will be donated to the non-profit organization.

“We’re proud to be working with The Breast Cancer Research Foundation and are thrilled to be giving our customers a chance to purchase a premium-quality gaming and entertainment headset that will also benefit a cause that is recognized and important to so many,” said Bruce Hawver, SteelSeries CEO. “It is our goal to reach, and hopefully exceed, a donation amount of $10,000 between now and October which is Breast Cancer Awareness Month, for BCRF from this campaign.”

Available now on the SteelSeries website, you can purchase your own for the retail value of $89.99 USD or €89.99 MSRP. Note as well that all customers purchasing the product are also offered the option to include an additional cash value donation of their choice to the BCRF. If you’d like to show your support, don’t hesitate to pick up your own headset now.

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 187 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country.  BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002.  Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.