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Watch Dogs Promotion Fail!
June 29th, 2012 by Nickie Williams
In an odd move by Ubisoft, they have managed to leak players ACTUAL email addresses onto the general public.
The slip up started when the publisher designed a alternative reality game about a character called Joseph Demarco, who runs an art gallery called dotconnexion. Players who were interested were advised to sign up for updates using the official site.
Today an update on said official site said:
“It is with great regret that we inform you that Joseph Demarco passed away in a tragic, yet unexplained accident. Being one of the most important philanthropists in the local digital art scene, his demise has left a deep void in the community. Out of respect for his friends and family, the dotconnexion exhibition will be cancelled. Sincerely yours, The dotconnexion Team”
Everybody who signed up for the automatic updates on the website was emailed about the tragic circumstances. Unfortunately, whoever sent out the email managed to put all the players’ emails into the CC line instead of the BCC line. This in turn meant that everyone on the list was now stuck receiving countless emails in an enormous thread.
So, as a game that challenges what we know about public information and how we can’t trust anyone these days…is that really the case? Or is it actually just a huge PR stunt by Ubisoft? If these emails are true, it’s a massive information leak. If the addresses are fakes to lure players into a bad web of thoughts- who knows what Ubisoft may be planning for this game?