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Sega Closing Down EU/Oz Offices
June 28th, 2012 by Nickie Williams
Sega has decided that they are going to close down the offices in France, Germany, Spain and Benelux towards the end of the year to focus on the key four Sega brands of Sonic, Aliens, Total War and Football Manager. To me, this almost feels like they are shooting themselves in the foot as we all know- those are not the only four brands that made Sega famous. Alex Kidd? Golden Axe? Nah, of course they don’t matter. The quote coming from the company is:
“At the moment, we are looking into options of course, but it’s not like we are already developing some other titles in addition to that, no. It’s a focus on those four core IP, and in addition that we’ll have digital. And digital still means 50 – 75 releases every year, so that’s still a big number.”
Does that mean that the obscure titles such as Phantasy Star are going to become digital only? This just seems like a really strange move to me, why on earth would a company such as Sega that has roots way back in the gaming industry be so willing to give up on such a comfortable place? The distribution of the European games will now be handled by Koch Media and new company 3.5 Star Games will handle Australia.
Supposedly, the idea for the cutbacks is that ‘IP’s are getting bigger’ and that Sega feels that they need to focus more on the important titles to make more headway in the market. A new Total War game is due out next week, but does this also mean that we’re going to see new Sonic and Aliens games too? Personally I would have loved to have seen an Alex Kidd reboot or something, I don’t really give a hoot about Aliens- but I’m sure it does have it’s fans out there.