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World of Warcraft Holds Stable at 10.2 Million Subscribers
May 9th, 2012 by Alisha Turull
With new MMOs launched as of this past week, the WoW community was in a buzz about Blizzard Entertainment’s quarterly call with investors that subscriptions for World of Warcraft are holding steady 10.2 million subscribers as of 3/31/12. Following an announcement back in May of 2011 where the company’s subscription based dropped by a margin of 1.2 million many wonder what is the catalyst for the maintenance in numbers? Could it be the recent integration of the Annual Pass, announcements of Diablo III available for free with Annual Pass sign up, beta access into the upcoming expansion, Mists of Pandaria? No additional details were discussed, but if I had a hunch PokeWoW (or the upcoming Pet Battles by it’s formal title) is playing a pivotal role in enticing veteran and new players to the upcoming expansion.
The quarterly call with investors also has revealed that Blizzard has renewed its’ license with China partners NetEase for distribution:
“On March 20, 2012, Blizzard Entertainment announced that they renewed their license with NetEase for the distribution of World of Warcraft in mainland China. The new license will continue for an additional three years following the expiration of the current license agreement.“
Much to the chagrin of WoW fans though, a date for Mists of Pandaria has yet to be released.