Hulu, Entertainment Companies Join Forces to Become Irrelevant

In one of the most blindingly stupid decisions since New Coke, Hulu has announced that the company will be changing the business model of Hulu Plus and requiring viewers to...

In one of the most blindingly stupid decisions since New Coke, Hulu has announced that the company will be changing the business model of Hulu Plus and requiring viewers to prove they are current cable or satellite TV subscribers before being able to view most content.

Of course, for those of you who may not understand where most of Hulu Plus’ customers come from, they are people who have opted to NOT pay the insane costs of cable or satellite TV to instead pay a low monthly fee so they can watch certain shows when they want from a variety of devices.

While we normally avoid outright opinion pieces when reporting news, decisions like this are only further proof that the entertainment companies are becoming more and more irrelevant and archaic in this modern-day approach to watching content.

The decision, surprisingly enough, did not go unnoticed. Providence Equity Partners, a major investory in Hulu over the past five years, completely cashed out of the company when the change in product was discussed earlier last week.

The goal of this move would turn Hulu Plus into a glorified DVR service and remove the only benefit of the service left. While the shift to authentication may take a long time to complete, it wouldn’t surprise me if the company either back-pedaled on this service - if they even have the choice - or if they simply fade into obscurity. Either way, this move proves once again that the only ‘customers’ who actually get the respect they deserve are the pirates.

Guess we’ll see what happens.

About Steve Perry

The owner of GKick Network, co-host of the GKick and Bottom Line Live podcasts, and hero to millions worldwide.